Generali Group was established in 1831 in Italy, being a strong and world-class company. It’s one of the world’s leading insurance companies, with its business offices in over 50 countries and having the total revenue from the insurance premium in the amount of 70.7 billion Euros. It has nearly 72,000 staff worldwide and 61 million clients (Figures as at December 31, 2019). Generali Group is also a leading group of companies in Western Europe and rapidly growing in Eastern Europe, Central Europe and Asia. In the year 2020, Generali Group was ranked by Corporate Knights to be one of the most sustainable companies in the world.
190 years of Generali
2021 marks the 190th anniversary since the founding of Assicurazioni Generali, one of the few brands in the world that can claim such a long history.
Founded in Trieste on 26th December 1831, Generali has lived through the three centuries during which modernity took shape, and it is among the few companies in the world that can take pride in a 190-year history. It is a unique heritage of knowledge, experience and business initiatives that has always allowed the Group to effectively address today’s challenges and guide the future of the communities in which it operates, not only as an insurer, but also as a social innovator, finding the best solutions to be a Lifetime Partner to its stakeholders.
Generali’s 190th anniversary falls during a special year, that of the recovery following the most severe crisis of the post-war period. In line with the Green Deal and Next Generation EU, the recovery will especially be based on sustainability and the active citizenship of both individuals and companies. To leave a tangible and long-lasting mark of the connection between the Company and the territory where it was founded and prospered, Generali celebrates its anniversary by launching Fenice 190, an investment plan to revitalise European economies hit by Covid-19.
The celebrations for the Group’s 190 years will see an array of initiatives taking place throughout the whole of 2021. In particular, the restoration of the Procuratie Vecchie in Venice will be completed in December; the site will be reopened to the public for the first time in 500 years and will become the headquarters of The Human Safety Net foundation. September will see the first edition of EnterPRIZE, Generali’s flagship initiative dedicated to European small and medium-sized enterprises that have implemented notable sustainability initiatives in their business activities. Moreover, in Trieste, where the Company was founded, the Historical Archive will open its doors to the public in the newly renovated spaces of Palazzo Berlam, which also hosts the Academy, the Group’s international training centre.